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About Us

Trustworthy
Factory&Brand

Time-Honored

Artisanal

Distinctive

VOGUE

CEO

Creative Director & Founder

Quality is the basis for our survival.

We always uphold a philosophy that only quality can win customers. Innovative craftsmanship, stylish design, and every makeup brush made with care.

Our new Brand — AINOCHI, shareing China's makeup brush artistry, culture, and beauty worldwide. Embrace our captivating story now!

Health

Environmental Friendly

Quality

Handmade

2004

Xingyuan Was established in 2004

XingYuan located in the district of Qing xian which colse to Beijing, with a long history in the production of brushes for around 40 years. We are one of the earliest factories of brush manufacturing and one of the earliest factories with its own brand makeup brush in China.

In 2004, our factory was established. At that time, we primarily provide semi-finished product processing services to Korean factories and trading companies. Throughout this time, we had the opportunity to work with numerous international beauty brands, gaining extensive experience in design and production.At that time we has also trained many skilled brush-making craftsmen.

2012

Scale up and grow rapidly

As the market size grows, in order to increase production. In 2012, we decided to expand the factory, the production area reached 10,000㎡, more than 150 employees, and the daily output of cosmetic brushes exceeds 5000 pieces.

We continue to strive to meet the growing demands of our customers by building the first ever 100,000-level dust-free production workshop in China's industry. We prioritize the safety and sanitation of our production environment to ensure that every makeup brush is harmless and safe for our consumers to use with confidence

2016

Creation of E-Commerce Brand-ENERGY

In 2016, With the rise of Alibaba's e-commerce platform, we created ENERGY, which has achieved great success in the Chinese market. On average, one out of every five people uses ENERGY's makeup brushes.

As of 2022, the average annual sales of our e-commerce brand is 4.7 million US dollars. ENERGY has become synonymous with high-end makeup brush brands in China, and you can also find us on Amazon, AliExpress, and Alibaba.

2019

Exploration of international trade

At this stage, we are no longer satisfied with the product support and semi-finished product processing services of independent e-commerce brands. So we started the road of exploration of independent international trade. During this period, we have completed SA8000, ISO9001 and ISO14001 certification.

We actively participate in international beauty exhibitions, such as Cosmoprof Bologna, Cosmoprof Las Vegas, Cosmoprof Hong Kong, Beautyworld Japan, InterCharm Moscow, etc., to broaden our horizons, innovate and improve technology, and continuously enhance our competitiveness.

2023

Global Retail Era, Ainochi is born...

During our participation in global beauty exhibitions, we discovered that many people do not fully grasp the purpose of a makeup brush. Some even consider it an unnecessary accessory that not everyone can afford.

In 2023, Ainochi was born. Leveraging our robust design and production capabilities, extensive experience, and constant innovation and improvement, we strive to make professional makeup brushes of excellent quality available to everyone at an affordable price directly from the factory.

Our Mission

Providing high-quality makeup brushes for makeup lovers worldwide at Affordable prices.

Our ultimate aspiration is to establish ourselves as a globally trusted professional cosmetic brush retail brand. We place a strong emphasis on independent research, production, and technology to ensure the unrivaled quality of our cosmetic brushes, while maintaining affordability for our valued customers. Our unwavering commitment to this vision aims to earn the trust of more consumers, instilling confidence in their choice of our products to enhance their beauty routines. Simultaneously, we envision leading the global makeup brush industry, making positive contributions to both beauty and the environment through continuous improvement and sustainable practices.

Our Quality

Crafting Beauty: The Artisanal Journey of Makeup Brush Manufacturing.

Explore the meticulous process behind the creation of exquisite makeup brushes, from the selection of premium materials to the skilled hands that shape, assemble, and perfect each brush. Strict control of each process is the basis for producing high-quality makeup brushes.

# Modified

Remove the impirity in brush hair.

# Weighing

Ensure the consistency of each makeup brush.

# Shape - Brush

Get the shape we want with a specific container.

# Shape - Ferrule

Get specific metal Ferrule.

# Insert

Put the brush head into the metal ferrule.

# Adjustment

Fine tune the shape of the brush head for consistency

# Measure

Measure the full size of the brush head to ensure usability.

# Glue Injection

Inject strict ratio glue, link bristles and metal tube

# Air-Dried

Dry in a cool place to let the scent out.

# Check

Manual inspection of the quality of each makeup brush.

# Assembled

Link brush head and handle together

Our choice of materials

Material Excellence: Uncompromising Standards for Unrivaled Quality.

From the robust North American Maplewood, known for its exceptional durability—even resisting intentional breakage—to the nickel-plated copper tubes, maintaining a radiant gloss while withstanding the test of time. Experience the indulgence of precious natural bristles, exquisitely soft with natural scales and tapered tips, delivering outstanding powder pickup and seamless placement that harmonizes flawlessly with skin texture.

Our Leading Craft

Unmatched Durability: Pioneering Global Standards in Makeup Brush Craftsmanship.

Dive into the art of makeup brush production where our pioneering techniques extend the lifespan of each brush, setting a new global standard. Physical locking technology and completely hand-formed highlights our commitment to durability, ensuring makeup enthusiasts around the world enjoy long-lasting, high-quality tools.

Double Screw Lock - On the premise of being beautiful without damaging the coating, our self-developed machinery delicately compresses the connection multiple times. This process adds an extra line of defense to the makeup brush after glue injection, ensuring that the brush handle will never fall off.
Glue Injection - For durable, long-lasting makeup brushes, we inject glue separately into inverted brush heads. Meticulous process ensures strong, sealed bond, enhancing quality and longevity.
Shape Forming - We Start by making a resin model, shaping and regularizing bristles, and Minimal trimming the details, ensuring natural hair peaks in animal hair—the foundation of our exceptional makeup brushes.

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